The solution
One site built around three pieces that hold each other up. The directory, with search and filters that actually help (category, price, size), and a page per community with its data. The studies, pages that answer with numbers the questions everyone asks before starting a community. And the blog, which goes after what people type into search when their community won’t take off.
Every community that signs up adds a new page. Every study gives someone a reason to cite the site. Content brings in the visitor, the directory keeps them, and the owner’s submission form turns them into a listing.
The result
A site that grows on its own instead of depending on endless publishing: the catalogue expands with every submission, the data refreshes itself and the blog comes in through the search door. And a position that is hard to copy, because in Spanish nobody was covering this.