The approach
The dark version of the same campaign: a black background, elegant typography and the property as the protagonist. A premium key that gives a sense of a serious brand and sets the ad apart in the feed.
Client
Grupo Building
Specialties
Art directionCopywritingGraphic design
Tools
Diseño con IAEdición de imagen
Resources
- ·9:16 format for Stories and Reels
- ·Spanish and English versions
- ·Connected to the campaign landing page
The challenge
Convey sophistication and exclusivity with a dark aesthetic, standing apart from the typical real estate ad.
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