The approach
The light version of the campaign: photos in full daylight, the sea in the background and a direct message of exclusivity. The same property, told through brightness, for an audience that buys aspiration.
Client
Grupo Building
Specialties
Art directionCopywritingGraphic design
Tools
Diseño con IAEdición de imagen
Resources
- ·9:16 format for Stories and Reels
- ·Spanish and English versions
- ·Connected to the campaign landing page
The challenge
Stop the scroll of a high-end buyer with a luminous, aspirational piece that signals luxury at first glance.
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